Case Semel: Taximeter and card payments play seamlessly together – no matter the market area

Poplapay’s open interface enables tailored all-around solutions for specific industry needs. One-stop product packages are becoming increasingly popular as they are simply so easy.

Semel Oy is a mobility systems supplier with nearly 100 employees. Established in 1971, the company delivers software and equipment to taxi drivers, for example. Over 10,000 taxi owners have put their trust in Semel’s systems just in the Nordic region.

The company is known as a trailblazer and the first to bring the latest technology onto the market. For taxi drivers, this means that they can rent a comprehensive equipment set from Semel, tailored to meet their specific needs. In addition to a taximeter, the solution covers an integrated payment terminal equipped with Poplapay’s software.

– For taxi drivers, this package brings clarity and ease. They only need to contact one place for everything they need, and even the invoicing is clear and simple. Also, Poplapay’s online tools enable quick and seamless payment terminal adoption. The time frame from signing an agreement to using the payment terminal is really short, Semel’s Project Manager Janne Asikainen notes.

Industry requirements necessitate reliable and versatile payment terminals

As alternative mobility options become more common, competition in the taxi business is getting tougher. At the same time, various payment methods gain more ground. Nowadays, you can pay for your taxi ride in the same application you used for ordering it. Asikainen does not believe that card payments disappear any time soon, but they need to be 100% secure and functional – just like payment traffic in general.

– If card payments fail to work, we are sure to receive feedback in our technical support. In order for the collaboration to work, the partner needs to be reliable. Poplapay’s solid merits and good reputation convinced us, Asikainen says.

In taxi traffic, additional requirements for payment terminals are also set by various taxi cards that can be used for payment. Furthermore, it is crucial that the payment terminal allows integration with other platforms, since a major share of taxi rides in Finland is comprised of various services subsidised by Kela, the Social Insurance Institution of Finland.  In order to prevent the misuse of state-subsidised rides, the authority requires that the payment terminal is connected to the taximeter.

– Poplapay has been able to provide everything we need while also recognising the special traits of our line of business, Asikainen says.

Payment terminals for all target markets

A separate twist in Semel’s requirements was the fact that Semel’s operations have extended widely across the Nordic countries. Working with different target markets, payment terminals need to be flexible. Payment verification methods, for example, vary from country to another.

– In Finland, EMV cards are verified using the offline PIN method, while Sweden, for example, requires an online PIN process. Poplapay handles both, so we can use the same terminals for both markets without any add-on solutions. This is a great relief to us, Asikainen states.

All in all, Asikainen felt that the project advanced quickly and without any unwanted surprises, although Poplapay did not have Semel’s preferred payment terminal type as an off-the-shelf option. Today, they use 1,300 payment terminals, and the volume is on the increase as the warranty periods for former devices are expiring.

– Going forward, we plan to continue developing our overall solution. I appreciate the fact that you can lay all your needs and issues down on the table without having to tone anything down. It makes cooperation all the more easy, Asikainen concludes.


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